Leveraging Gen AI in Communication – Balancing Efficiency, Ethics, and Engagement

In this presentation you will learn:

How Gen AI streamlines communication processes and supports content creation.
The ethical considerations and risks of integrating Gen AI into corporate communication.
The role of training and "safe learning environments" in fostering Gen AI adoption.
Strategies to ensure psychological safety and maintain human-centered engagement.

Philip Lewin
Senior Communications Advisor and Editor at Maersk