The Power of Gamification in Internal Communication – Bringing Workplace Principles to Life with Lasting Impact

In this presentation, you will:

Learn how gamification can transform workplace communication and drive long-term behavioral change.
Understand the common pitfalls of internal communication and why messages often don’t resonate.
Discover practical techniques for creating hands-on, immersive workshops that make messages stick.
Learn practical strategies for integrating these principles into daily work routines.
Get to deep dive on a real-world example of successful gamification strategies in corporate settings.

Patrícia Pires, Communication Manager at Volkswagen Group Services