7 | Challenge your peers: Building Trust Through Internal Communications in a Multi-Brand Group – How to Strengthen Collaboration Between Brands?

Session

Building Trust Through Internal Communications in a Multi-Brand Group – How to Strengthen Collaboration Between Brands?

7 | Challenge your peers

Monday, June 30

04:45 PM - 05:45 PM

Live in Berlin

Less Details

In a multi-brand company, how to build trust between brands?
How to find an approach to diverse cultures, traditions and histories, and to bring them on the same page?
How to build an internal comms strategy?

Workshop

Speaker

Tomas Novotny

Senior Manager, Communiccations , TRATON Group

Tomas has been working in communications at TRATON GROUP since 2021. Previously, he was Global Employee Communications Expert (2020-2021) and Head of Internal Communication at ŠKODA AUTO (2014-2020). He has also worked as a DJ and radio presenter at Radio 1 - Prague since 2008. Former stations: Český rozhlas (2017-2019) and Seznam.cz (2012-2014) in the field of internal communications.

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Company

TRATON Group

https://traton.com/en/

Together with our Scania, MAN, International, and Volkswagen Truck & Bus (VWTB) brands, we aspire to make the entire transportation industry more sustainable and drive electrification forward.