Case Study
Monday, June 30
03:35 PM - 04:00 PM
Live in Berlin
Less Details
In a time of rapid change, AI-driven content noise, and eroding trust in external platforms, internal communication must serve as both a strategic guide and a cultural anchor. This session explores how a modern, user-centric intranet—launched in just three months—can become a trusted internal channel that not only delivers high-value content but also supports employees through transformation. Learn how internal comms can use editorial strategy, purposeful messaging, and digital tools to reinforce culture, guide behavior, and build trust during change. In this session, you will learn:
Sabine is a seasoned communication strategist with over 15 years of experience in corporate communications, internal engagement, and brand communication across the financial and energy sectors. Currently leading Internal Communication at SEFE Securing Energy for Europe, she shapes transparent, impactful messaging strategies for one of Europe’s key energy players. Previously, she held senior roles at BNP Paribas and Union Investment, managing multi-channel communication, executive messaging, and brand positioning. Sabine also brings academic depth from her time as a lecturer in communications at ESM-Academy and a global lens from her early work with GIZ in Lesotho. Her strengths lie in aligning communication with business transformation, stakeholder trust, and cultural coherence.