In a time of rapid change, AI-driven content noise, and eroding trust in external platforms, internal communication must serve as both a strategic guide and a cultural anchor. This session explores how a modern, user-centric intranet—launched in just three months—can become a trusted internal channel that not only delivers high-value content but also supports employees through transformation. Learn how internal comms can use editorial strategy, purposeful messaging, and digital tools to reinforce culture, guide behavior, and build trust during change. In this session, you will learn:

• How internal comms can lead intranet transformation to support cultural alignment and change
• Building trust and clarity through consistent, curated messaging
• Using the intranet as a platform for guiding employees through uncertainty
• Creating purposeful communities that reflect and reinforce company values
• Editorial practices and content governance that support long-term communication impact