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Session

Case Study

Monday, July 01

09:30 AM - 10:00 AM

Live in Berlin

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This case study explores the comprehensive redesign of our app, focusing on innovative features and user-centric design principles to revolutionize communication channels and boost engagement. It discovers effective strategies for tracking and improving new content, emphasizing data-driven insights to optimize user experience

In this presentaion you will learn:

  • What critical considerations should be taken into account when rethinking and redesigning our app to enhance communication and user engagement?
  • How can user-centric design principles ensure the revamped app effectively meets the diverse communication needs of our audience?
  • What innovative features can be incorporated to capture user attention and foster continuous engagement within the app?

Speaker

Corinna Wagner

PR Manager Internal Communications, Paulaner Brauerei Gruppe GmbH

Passionate about people, engagement and communication. Trusted advisor for senior leadership. My mission: Bringing stories to life!

Company

Paulaner Brauerei Gruppe GmbH

The Paulaner Brauerei Gruppe GmbH & Co. KGaA is the strongest association of regional breweries and one of the largest brewery groups in Germany. Its headquarters are in Munich and it combines the brands Paulaner, Hacker-Pschorr, Fürstenberg, Auerbräu, Hopf, Schmucker, Hoepfner, Thurn and Taxis as well as the majority of Kulmbacher Brauerei AG.

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