As a marketeer with a second diploma in Public Relations, I am fascinated by the interface between people and technology. I have over 20 years of experience in digital marketing, public relations and digital transformation in different industries (automotive, FMCG, Science & Technology) and since 10 years I am leading teams of different sizes. I published two books on social media.

During my career I always worked right inside big corporations and had the opportunity to organize and support countless big events (for example: IAA, Stars & Cars, Autosalon Geneva, Fashion Week), launch more than 50 digital products, apps and websites, ran campaigns and projects for more than 60 brands (for example: Mercedes, Smart, Opel, Dodge, Saab, Kit Kat, Wagner Pizza, Maggi, Beba, Alete, Purina, Perrier, Vittel…). At Merck I led various big transformation projects like the introduction of the digital workplace EVA (consolidating 160 intranets to one) or the change and comms stream of the Group Data Strategy and also supported big projects like our rebranding, the integration of newly acquired companies (e.g. Versum).

As the Global Head of Data Culture, I am responsible for communication, change management and upskilling programs on Data and AI including the Merck Data & Digital Academy and our enterprise-wide Data & Digital community.
I am passionate about bringing together artificial intelligence and human intelligence to drive meaningful insights and data-driven decision-making.

We are Merck, a leading global science and technology company headquartered in Germany. We are curious explorers, courageous pioneers, and ingenious inventors. Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Life Science, Healthcare, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and the planet. We believe in the positive power of science and technology. It has determined our actions since 1668 and inspires us to continue researching for a future worth living. As a family-owned company with over 350 years of experience, we stand for sustainability, responsibility, and innovative strength. We take pride in being a diverse and inclusive company that values and fosters the talents and abilities of our employees. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.