Addie Elicano is a communications professional with 20 years of experience spanning public relations, marketing & brand communication, event management, and internal and change communications. She has a degree in Communication with a specialization in Media Production, and is a certified scrum master.
Addie is passionate about coaching leaders to use their authentic voice to engage and connect with audiences. Her work in the industry is anchored in qualifying the value of communication by developing metrics to demonstrate how communications is moving the needle and supporting an organization’s success. In recent years, she has combined her understanding of the scrum methodology to enhance the delivery of truly impactful communications.
Working with 20,000 colleagues across Asia Pacific and an extended 90,000 more colleagues around the world means that no workday is ever the same. From coming up with ways to deliver the next engaging piece of information, to helping teams navigate changes through internal communication strategies, each day presents unique challenges to hone my creative skills. With the advent of new technologies that move and shape both the communication industry and the rest of the world, there is always something new to learn, see and bring to life that will enrich how we do corporate communication today. With such a diverse workforce to support and engage with, and a growing plethora of tools to use, there is really never a dull moment at work!
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