aura is an experienced digital collaboration expert with a strong background in business and IT. Currently serving as the Digital Collaboration Lead at Beiersdorf in Hamburg, Germany, she drives innovative solutions to enhance workplace efficiency and connectivity. Prior to this role, she worked as a Digital Collaboration Consultant at Beiersdorf for over three years, gaining expertise in digital transformation and enterprise collaboration tools.

Her journey in the tech and consulting space includes an internship at Otto Group, a working student role at Sopra Steria Consulting, and dual study experiences at Hewlett Packard Enterprise (HPE) and HP, where she developed a solid foundation in IT and business management. With a degree in International Management for Business and IT, Laura blends technical proficiency with strategic vision, making her a key player in the evolving digital workplace landscape. Passionate about collaboration and innovation, she continues to drive impactful digital solutions in global organizations.

Beiersdorf has been a pioneer in innovative, high-quality skin care products and groundbreaking skin research for over 140 years. Our internationally beloved brands, including NIVEA – the world’s no. 1 skin care brand –, Eucerin, La Prairie, and Hansaplast, are cherished by millions around the world. Our diverse and trusted portfolio of brands also includes Aquaphor, Coppertone, Chantecaille, Labello, 8x4 and Hidrofugal. With a team of over 20,000 dedicated employees worldwide, Beiersdorf is united by shared core values, a vibrant corporate culture and our guiding purpose: Care Beyond Skin. We are committed to an ambitious sustainability agenda that creates real value for consumers, society and the environment.