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Speaker

Marco Ruiz González

Senior Product Manager and Architect for GenAI - Digital Workplace Services, Amadeus It Group S.a.

I lead the implementation and optimization of MS Copilot and other GenAI solutions within the employee digital workplace. My role involves strategic planning, product management, solution architecture, and collaboration with cross-functional teams to drive digital transformation and enhance user experiences.

• Spearheaded the rollout of Microsoft Copilot, including assessment, research, change management, and operational readiness.
• Managed new service demands and aligned stakeholders around the product vision.
• Identified and translated user needs into business requirements, ensuring alignment with organizational goals.
• Defined the vision and evolution roadmap for the product in close collaboration with Microsoft.
• Led the continuous improvement program for office collaboration services, focusing on user experience.
• Coordinated with stakeholders, teams, and third-party collaborators to ensure compliance with project requirements.
• Conducted user research and analysis to identify pain points and opportunities for improvement.
• Developed and maintained solution or service documentation, ensuring scalability, security, and performance.
• Drove user adoption and engagement through effective communication, training, and support initiatives.

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Session

Maximizing Workplace Productivity with GenAI – Achieving 90% Adoption of 10K M365 Copilot licenses in 6 Months

Case study

Monday, June 30

10:55 am - 11:20 am

Live in Berlin

Less Details

Amadeus was among the pioneers in implementing MS365 Copilot globally. Starting in September 2023, they rolled out the Microsoft GenAI solution to half of their employees. Marco, who plays a key role in this initiative, is responsible for strategic planning, product management, solution architecture, and collaboration with cross-functional teams. In this presentation, you will learn:

  • Effective Adoption Strategies and Outcomes
  • Business Case and Key Insights
  • Measuring the Impact on Employee Productivity and Workflow Efficiency
  • Next: Empowering Business Processes with Agents
Presentation

Company

Amadeus It Group S.a.

http://amadeus.com
We make the experience of travel better for everyone, everywhere by inspiring innovation, partnerships and responsibility to people, places and planet. Our technology powers the travel and tourism industry. We inspire more connected ways of thinking, centered around the traveler. Our platform connects the travel and hospitality ecosystem. We are making travel a force for social and environmental good. We are passionate about travel. With a unique perspective, at the heart of our industry, we are redesigning the travel of tomorrow.
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Internal Communications Summit Europe 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
June 30 – July 01, 2025
Location
Hotel Palace
Budapester Str. 45, 10787 Berlin
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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