With over a decade of experience in corporate communications and media relations, Marten Neelsen focusses on crafting strategic communication campaigns and driving engagement across diverse audiences. At IBM iX, he consults on internal and external communication campaigns as a part of the iX Corporate Communications Team. His expertise spans various sectors including technology, startups, and real estate, with a proven track record of enhancing brand visibility and media impact through data-driven decisions and storytelling. He is also a freelance author and speaker on communication, disinformation, and media strategy.

At IBM iX, we believe “Good Experience is Good Business”. That’s why we put human experiences first in everything we do. We help to shape a sustainable future: with products, services, and experiences that connect people. By combining the creative and agile spirit of an agency with the extensive industry expertise of a consultancy, we help our clients radically re-imagine the future of their business and then bring it to life today, together. We are more than 1,200 curious, open-minded, and proficient professionals, combining our creativity with speed, decades of in-depth industry knowledge, and the technological power of IBM. Our 10 studios in Germany, Austria, and Switzerland are extended by our Croatian agency family with 3 offices and great teams in Osijek, Varaždin, and Zagreb. Alongside our in-depth web and mobile tech expertise, we’ve fostered long-standing premium partnerships with leading digital experience platform (DXP), sales, CRM, and commerce software providers like Adobe, Salesforce, and SAP CX. This allows us to provide impartial advice to our customers on future-oriented experience ecosystems, and to develop and implement end-to-end digital products and services. Our internal academy and the extensive range of trainings offered by our technology partners and IBM enable our employees to build the skillset needed for the development of complex digital solutions. Our teams guide people, brands, and organisations in an agile and collaborative way: from analysis and concept via business case, design vision, and MVP development to roll-out and operations. In this way, potentials are identified, business processes rethought, and user-centred digital experiences created.