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Speaker

PatrĂ­cia Pires

Communication Manager, Volkswagen Group Services

Experienced Communication and Change Manager, who specialises in translating complex ideas into simple, engaging, and relatable content. While I started my career as a Science Communicator, I now bring my expertise to the IT industry, where I help bridge the gap between technical teams and diverse audiences. Passionate about raising awareness and demystifying topics, I’m dedicated to making intricate information accessible and impactful, ensuring that both technical and non-technical stakeholders can connect with key concepts in an easy and enjoyable way.

The Pop in Your Job:
I’m passionate about simplifying complex topics and making them accessible, ensuring stakeholders (whether they’re technical or not) can easily understand and engage with key concepts in a meaningful and enjoyable way.

Join PatrĂ­cia Pires
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Session

The Power of Gamification in Internal Communication – Bringing Workplace Principles to Life with Lasting Impact

Case Study

Monday, June 30

02:50 pm - 03:15 pm

Live in Berlin

Less Details

This session deep dives into a real-world success story of how gamification transformed the rollout of workplace principles. Rather than relying on traditional top-down communication, we turned the manifesto into an interactive, hands-on experience—one that teams didn’t just hear, but truly lived. By integrating gamification and experiential learning, we made the workplace principles tangible, fostering deeper employee engagement, meaningful discussions and lasting behavioral change. In this presentation, you will:

  • Learn how gamification can transform workplace communication and drive long-term behavioral change.
  • Understand the common pitfalls of internal communication and why messages often don’t resonate.
  • Discover practical techniques for creating hands-on, immersive workshops that make messages stick.
  • Learn practical strategies for integrating these principles into daily work routines.
  • Get to deep dive on a real-world example of successful gamification strategies in corporate settings.
Presentation

Company

Volkswagen Group Services

https://www.volkswagen-groupservices.pt/en/
Volkswagen Group Services is a Volkswagen Group company oriented towards working for Group companies worldwide. We provide services in the areas of production, logistics, data engineering (IT), engineering, quality, business services, human resources, communication and administrative and financial services. We are focused on our clients’ activities and take responsibility for carrying them out on their behalf. The Innovation & Engineering Hub by Volkswagen Group Services, in Portugal, delivers groundbreaking solutions together with our stakeholders, by developing sustainable and market-oriented products as well as innovative services.
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Internal Communications Summit Europe 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
June 30 – July 01, 2025
Location
Hotel Palace
Budapester Str. 45, 10787 Berlin
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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