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Speaker

Philip Lewin

Senior Communications Advisor and Editor, Maersk

US citizen currently living in Copenhagen for the past six years and working at Maersk, previously 12 years in Zurich, Switzerland at ABB’s corporate headquarters.

A strong advocate for all things digital and especially AI as a game-changer for communications. Part of the Maersk AI Super User community, deploying our strategic launch of AI in communications including policies, competencies, engagement, and ethics perspectives.

• Expert in refining editorial and channel governance and processes to activate strategic narratives and improve communications value in a modern, noisy arena.
• Strong focus on Sustainability, an author and editor of Maersk’s integrated annual sustainability report and expert on ESG topics from climate change and biodiversity to social issues including human rights, DE&I and safety.

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Sessions

Leveraging Gen AI in Communication – Balancing Efficiency, Ethics, and Engagement

Case Study

Monday, June 30

10:55 am - 11:20 am

Live in Berlin

Less Details

Gen AI is transforming internal communication by enhancing efficiency, automating routine tasks, and personalizing content. However, its adoption also raises concerns about ethics, accuracy, and maintaining human connection. A well-structured Gen AI program can empower communicators with the right tools, training, and safeguards to maximize value while mitigating risks. In this presentation, you will learn:

  • How Gen AI streamlines communication processes and supports content creation.
  • The ethical considerations and risks of integrating Gen AI into corporate communication.
  • The role of training and “safe learning environments” in fostering Gen AI adoption.
  • Strategies to ensure psychological safety and maintain human-centered engagement.
Presentation

How to Integrate AI into Communication While Staying Human-Centric?

3 | Generative AI Café

Tuesday, July 01

11:00 am - 03:00 pm

Live in Berlin

Less Details

  •  How to train communicators to use AI effectively?
  • How to identify areas needing AI skills development?
  • What ethical steps ensure AI supports, not replaces, communicators?
  • How to keep AI communications human-centered?
  • How to avoid bias and ensure inclusivity in AI use?
Workshop

WORLD CAFÉ HARVESTING SESSION

Tuesday, July 01

03:30 pm - 04:05 pm

Live in Berlin

Less Details

WP World Cafe

Listen to three takeaways from the five rounds of discussions!

Presentation

Company

Maersk

http://www.maersk.com
A.P. Moller - Maersk is an integrated logistics company working to connect and simplify its customers’ supply chains. As a global leader in logistics services, the company operates in more than 130 countries and employs around 100,000 people. Maersk is aiming to reach net zero emissions by 2040 across the entire business with new technologies, new vessels, and low-emission fuels.
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Internal Communications Summit Europe 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
June 30 – July 01, 2025
Location
Hotel Palace
Budapester Str. 45, 10787 Berlin
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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