I studied economy with an emphasis on Marketing at the university of applied sciences in Pforzheim and also have a second degree in Public Relations. This combination has resulted in a deep passion for Social Media. During my career I spent ten years in the automotive industry (Daimler, GM) and three years in the FMCG business (Nestlé) where I worked in different Marketing and PR positions and learned to combine those two worlds.
I released my first book on "Issues Management in Blogs" in 2007. My second book "Social Media for Executives" was released in 2016. (both in German language)
I spent one year in Spain and am fluent in German, English and Spanish. I also do speak basic French.
I joined Merck in 2014 to introduce the digital workplace EVA.
I am intenterested in all digital communication topics and digital transformation as such.