As a marketeer with a second diploma in Public Relations, I am fascinated by the interface between people and technology. I have over 20 years of experience in digital marketing, public relations and digital transformation in different industries (automotive, FMCG, Science & Technology) and since 10 years I am leading teams of different sizes. I published two books on social media.

During my career I always worked right inside big corporations and had the opportunity to organize and support countless big events (for example: IAA, Stars & Cars, Autosalon Geneva, Fashion Week), launch more than 50 digital products, apps and websites, ran campaigns and projects for more than 60 brands (for example: Mercedes, Smart, Opel, Dodge, Saab, Kit Kat, Wagner Pizza, Maggi, Beba, Alete, Purina, Perrier, Vittel…). At Merck I led various big transformation projects like the introduction of the digital workplace EVA (consolidating 160 intranets to one) or the change and comms stream of the Group Data Strategy and also supported big projects like our rebranding, the integration of newly acquired companies (e.g. Versum).

As the Global Head of Data Culture, I am responsible for communication, change management and upskilling programs on Data and AI including the Merck Data & Digital Academy and our enterprise-wide Data & Digital community.
I am passionate about bringing together artificial intelligence and human intelligence to drive meaningful insights and data-driven decision-making.

We are Merck, a vibrant science and technology company. Science is at the heart of everything we do. It drives the discoveries we make and the technologies we create. The passion of our curious minds makes a positive difference to millions of people’s lives every day. In Healthcare, we discover unique ways to treat the most challenging diseases, such as multiple sclerosis and cancer. Our Life Science experts empower scientists by developing tools and solutions that help deliver breakthroughs more quickly. And in Electronics, we develop science that sits inside technologies and changes the way we access, store, process, and display information. Everything we do is fueled by a belief in science and technology as a force for good. A belief that has driven our work since 1668 and will continue to inspire us to find more joyful and sustainable ways to live. We are curious minds dedicated to human progress.