Whether in his previous sales, marketing, public relations, journalism or fundraising roles, Tom Boden has always been in the business of convincing people. And for the last 11 years this skill has been focussed on the people he works alongside in the Wind Turbine industry, first with Siemens and now with Vestas, where he leads on Business Transformation in Offshore Service.

He is currently responsible for building an open, collaborative and appreciative community where transparency of people, information and leadership are critical in establishing a new normal where silos, duplication, rumours etc… are a thing of the past despite the challenging matrix structure and dispersed workforce.

I get a real buzz from connecting people. We are humans, we are social by nature but often our complex corporate structures get in the way of our abilities or evening willingness to make those connections – even though we all know that ‘network is everything’. When people have good relationships then they are more likely to work well together; to overcome challenge; to look after each other; to have fun. So it is a business imperative that we have an environment where this can happen. If I can nurture this so that relationships can start, mature and prosper then I’m a happy man.

Vestas is the world’s leading Wind Turbine manufacturer. It builds, installs and services wind turbines onshore and offshore all across the world. Headquartered in Denmark it employs over 30,000 people to help deliver the global necessity that is net zero energy generation as we strive to halt the spectre of global warming.