Creating an effective channel strategy for internal communication that reaches all colleagues, including frontline workers, is core to creating an inclusive culture and operational success. In relaunching our intranet with a new, more informal channel, it was critical to develop clarity around our internal channels and what they offer. In this presentation you will learn:
- How to design our channel strategy to ensure easy access for frontline workers.
- How to prioritise and deliver relevant content for our internal audiences, especially frontline workers.
- How channel and content governance empower our channel managers and content creators for a consistent internal communication approach.
- What strategies encourage frontline workers to consistently use these channels.
- How to measure success
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